Dedicated marketing and communications content contributor / analyzer with professional experience who possess a strong knowledge of sports, motorsports and media. Successfully contributing content, managing digital ads, spending and assets, managing client relationships, content design, and selling products. Always seeking to improve sales, content engagement and consumer enjoyment with research, industry trends / knowledge, data and statistics.
MANAGER, COMMUNICATIONS & MARKETING
NASCAR - Chicagoland Speedway & Route 66 Raceway / Joliet, IL / 2019 - 2020
Develop, Create and Analyze marketing and communications content for NASCAR, Chicagoland Speedway, NHRA and Route 66 Raceway.
• Developed Marketing and Communications season strategy
• Manage and execute in-market driver appearances
• Earned Media Management and Analytics
• Write, edit, and distribute press releases
• Pitch national and local media in Chicagoland area
• Manage Two Designers
• Research and analyze digital and social media content
• Build, execute, and monitor internal digital paid ad campaigns
• Manage relationships with outside agency / media buys
• Manage 30+ Part-Time Promo Team employees
• Manage Chicagoland Speedway / Route 66 Raceway Social Media platforms
COORDINATOR, COMMUNICATIONS & CONSUMER MARKETING
NASCAR - Chicagoland Speedway & Route 66 Raceway / Joliet, IL / 2018 - 2019
• Manage Chicagoland Speedway / Route 66 Raceway Social Media platforms
• Research, community outreach, media tracking, media analytics
• Update and create print digital media, billboard, TV commercial and radio ads • Build and manage community influences
• Strategize and build content calendar
Skills
MEDIA BUYING
SOCIAL ADS
MEDIA OUTREACH
DIGITAL STRATEGY
CREATIVE STRATEGY
TEAM MANAGEMENT
COPY WRITING
PHOTOSHOP
Extras
INDYCAR SPOTTER for driver
Conor Daly
CAPTAIN CROSS COUNTRY & TRACK
4 x College All American
CROSS COUNTRY COACH
Coach 3-5 youth athletes during summer off-season
ON PREMISE SALES REPRESENTATIVE
Coca - Cola Bottling Company / Speedway, IN / 2017 - 2018
• Managed 1,200+ Coca - Cola Accounts in Indianapolis
• Targeted and developed team selling strategies for prospective accounts
• Negotiated new exclusive client contracts
• Managed large Indianapolis accounts; Indianapolis Motor Speedway, Indianapolis Colts, IU Health Hospitals, IUPUI, and local high schools
MANAGER, MARKET DEVELOPMENT
Coca - Cola Refreshments / Speedway, IN / 2016 - 2017
• Managed 500+ Coca - Cola Accounts in Indianapolis
• Oversaw special projects, news client installs, regional equipment delivery • Analyzed team sales growth and data to better target market goals
• Sell to, prospect and gain new business in Central Indiana
EDUCATION
MARIAN UNIVERSITY - INDIANAPOLIS, IN.
B.S. MARKETING - CONCENTRATION BUSINESS IN SPORTS
AUGUST 2012 - MAY 2016
INTERN, GAME OPERATIONS / PROMOTIONS
Indiana Pacers
Indianapolis, IN / 2015 - 2016 Season
INTERN, OPERATIONS / CUSTOMER SERVICE
Indy Racing Experience
Speedway, IN / 2014
INTERN, MEDIA ENGAGEMENT / OPERATIONS
INDYCAR Ministry
Speedway, IN / 2014
